Unlock the secret to creating engaging, authentic content
(even if you’re using AI)

Struggling to find the words for your business?

Why is it such a battle – updating your website, churning out meaningful social posts day after day?! Even ChatGPT only works to an extent, because it never truly sounds like you.

So maybe (like most business owners) you have a familiar process:

🥴 Stare at the top of a blank page

😩 Try to force out a catchy hook or headline

🤞 Hope AI can provide inspiration

😢 Despair at the lack of originality and relevance to your brand

🫣 Watch your engagement plummet… again

Here’s the truth: The secret isn’t the quality of your writing. And if you’re using AI, it’s not ‘all about the prompts’.

You’re just starting in the wrong place!

(It’s your message that brings in clients, not the catchy phrases).

Introducing Message First

A proven and powerful messaging system to create clear, confident, compelling content
(and makes writing for your business an absolute breeze)

Before you worry about words, you need clarity, on:

  • What makes your business special

  • What your clients actually care about

  • How to communicate that value

When that’s locked in, everything else flows. But until that point…

  • You’ll struggle to describe what you offer and writing is stressful

  • Your content gets ignored

  • Your ideal clients won’t get in touch (= low sales😢)

And yet… You have a great business! You’ve worked really hard to build something amazing that you know is genuinely better than what your competitors offer. So what’s missing?

Messaging that connects with your customers. So they know why to choose you, your team feels inspired and your values come across in everything you write.

AI does not have this connection. It’s just a tool. And it will presume you’re the same as every similar business – which is why so much of its content is flat, generic and meaningless to your brand.

Let’s fix that. (And yes, you can plug the framework straight into AI!)

A woman sitting on a sofa during a conversation, with a large green plant and a window behind her, in a modern, colorful setting for a communication or therapy session.

Real communication starts with real messaging

Message First gives you the exact blueprint to:

  • Define your message strategy – whatever your industry, whatever sales copy you’re writing

  • Write website copy, social media content, email campaigns, and much more – with clarity and structure (either via ChatGPT or your own writing process)

  • Connect on a real, human level, with your real, human customers

You simply work through a proven psychology-based messaging blueprint (which takes less than an hour!), answer some specific but simple questions which are targeted precisely to your business, then receive a messaging roadmap that shows you exactly what you need to write and where to write it.

Here’s what you get

  • ✺ Your unique messaging roadmap

    A comprehensive guide to your entire sales messaging, bespoke to your business, customers and competitors – this is not just a template

  • ✺ Video masterclass

    Step-by-step guidance in 12 bite-sized videos to work through the complete, psychology-based messaging framework

  • ✺ 3x bonus videos

    So you know exactly where and how to use your messaging in the right places on your website copy and social posts

  • ✺ Content planning template

    A logical and structured framework that allows you to plug in your messaging and easily create social media posts

  • ✺ Competitor messaging analysis

    See at a glance how you can stand out what’s missing from your competitors’ marketing, and how you can stand out

  • ✺ Real-world examples

    Practical implementation tips and guidance, with stories from real companies who have successfully used this system to create transformational content

Message First investment

Early bird price: £179

⭐️⭐️⭐️⭐️⭐️

It’s hard to create any connection using AI content

Why? Because ChatGPT doesn’t know your business. Or your clients. Or your market. So it will guess! But your business deserves better. It needs a human foundation, so that:

→ Your ideal clients, employees and stakeholders perceive your organisation as more trustworthy – your brand feels real

→ They understand exactly what you do and why they should work with you

→ Your sales will increase, employees will love you and your business will grow

Are you a website designer facing a content roadblock?

If one of your biggest hurdles is getting good-quality, timely copy from your clients (that does your brand new site justice!), I work with web designers and agencies to license Message First for your use.


Send me an email at rachel@realcommunication.co.uk and we can have a chat about it.

Rachel sitting on the sand next to a log

Hi – I’m Rachel,

I’m a messaging strategist, communication consultant and copywriting mentor.

I’ve developed the Message First framework over 15 years of working with companies – from global brands to local charities – helping to put their business into words.

If you have any questions, please email me at rachel@realcommunication.co.uk.