Stop waiting months for clients to send you their website content!
(And fix your biggest project headache in just a couple of hours)
Here’s how to end the content bottleneck that’s derailing all your projects
How often does this happen:
The wireframe’s perfect. Your client loves the design. Now you *just* need the content.
And yet... silence.
"We're still working on it."
Weeks turn into months. Your carefully planned timeline crumbles. Your beautiful design sits empty. Or maybe you can’t even start the design until you receive the copy. And your invoice remains unpaid until the site is populated.
In desperation, your client tries ChatGPT. When the content finally arrives, it’s too long, sounds generic and completely misses the mark.
(Yet another project you can’t use in your portfolio.)
You're not alone. Lack of content is the #1 bottleneck in web design.
Introducing Message First
A proven and powerful messaging framework that helps your clients confidently create compelling content in just a couple of hours
(and transforms their results from ChatGPT)
Are your projects stalling because you’re always waiting for content?
Your clients struggle with writing their website content because they're starting in the wrong place. They stare at blank pages trying to create catchy headings or replace boxes of lorem ipsum.
And it’s stressful – because they know the project can’t continue until they get it right.
Inevitably these days they turn to AI tools like ChatGPT, which might fulfil the word count – but even they know the results are lifeless and don’t do their business justice.
So what is Message First?
Message First is a proven copywriting blueprint which helps your client to clarify their message before they start writing. This is the step that 99% of businesses miss, which means good content is so hard to write.
There are bite-sized videos to walk your client through the blueprint, and show them how to fill it in for their own business. They then receive their messaging roadmap – with everything they need to write sales copy for their business, and directions for where to include it on their website.
Once they have their roadmap, the copy almost writes itself – or they can upload it to ChatGPT which can finally create authentic, compelling content.
Less stress for them, an infinitely smoother project for you, and much stronger results from every website.
How Message First transforms your projects
For your business
Projects flow more swiftly and smoothly because you’re not constantly waiting for content
You can deliver websites that perform better and generate more client referrals because they’re based on solid, targeted messaging
You position yourself to clients as a strategic partner who cares about results – able to consider every angle of their marketing
You’re adding a valuable service that differentiates you from your competitors AND lets your clients breathe a sigh of relief
For your clients
They can write their website content in one focused afternoon (or even faster using AI) instead of weeks of stress and struggle
They know their messaging will truly reflect their business and convert site visitors into customers
They have all the prompts and background to produce AI content that sounds authentically like their business
They have complete clarity on their unique value to use across all their marketing
Here’s what you get with Message First
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✺ A unique messaging roadmap
A comprehensive guide to your entire sales messaging, bespoke to your business, customers and competitors – this is not just a template
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✺ Video masterclass
Step-by-step guidance in 12 bite-sized videos to work through the complete, psychology-based messaging framework
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✺ 3x bonus videos
So you know exactly where and how to use your messaging in the right places on your website copy and social posts
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✺ Content planning template
A logical and structured framework that allows you to plug in your messaging and easily create social media posts
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✺ Competitor messaging analysis
See at a glance how you can stand out what’s missing from your competitors’ marketing, and how you can stand out
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✺ Real-world examples
Practical implementation tips and guidance, with stories from real companies who have successfully used this system to create transformational content
How Message First fits into your web design project
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Strengthen your position and reputation as a strategic partner who cares about your client’s results. Direct your client to Message First at the onboarding stage (or integrate it into your premium package) so they understand how invested you are in their success.
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While your client completes their messaging strategy (usually within a day or two – but some complete it within a couple of hours), you're free to focus on design and development without waiting. No more project delays. No more chasing clients for content.
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Instead of waffly, generic copy that doesn't do your design justice, you receive strategically crafted content that complements your work. The end result? Websites powered by strategic messaging that connects with customers, generates leads, and creates happy clients.
Early bird pricing
£179
⭐️⭐️⭐️⭐️⭐️
This is what each client pays for the Message First system.
As a comparison, a 121 messaging strategy with a small business starts from £1295. Website copy starts from £2200. So for less than the cost of one page of copy, your clients gets a complete messaging system they'll use for years across their website, social media, emails and other marketing materials.
Let’s get started
Option 1 – premium integration
Become a certified Message First partner for a small one-off fee and integrate the system into your premium website packages. Position it to clients as strategic messaging that creates high-performing websites, while receiving an affiliate fee for every client you refer.
Option 2 – client driven
Direct your clients to purchase Message First (£179) independently. They can complete it shortly after your onboarding meeting and create the copy either before you start designing, or alongside. Either way, you benefit from faster projects and better content quality without any additional investment.
Become a certified Message First partner
For a one-off early bird fee of £99, you can become a certified Message First partner and receive affiliate payments every time your clients use the Message First system.
As a Message First partner, for every client you refer to Message First who purchases the system for £179, you receive a bonus £30. You also receive:
Access to the Message First framework (for your personal use)
Web designer resource pack (with templates and guides to share with your clients)
Certified partner status with referral tracking
Ongoing support and updates
Here’s what happens:
You pay a certification fee of £99. Once you sign up, I’ll send you access to Message First, plus your resource pack with all the wording you need to integrate Message First into your business and share with clients.
To complete your certification, I recommend you complete Message First for your own business – first, because it’ll give you some amazing messaging insights for your own content and second, so you know the framework you’re recommending to your clients.
You’ll also receive a partner affiliate code, so whenever your clients sign up for £179 and use your code, you’ll receive a £30 bonus! Partner payments are made once a month.
Hi – I’m Rachel,
I’m a messaging strategist, communication consultant and copywriting mentor.
I’ve developed the Message First framework over 15 years of working with companies – from global brands to local charities – helping to put their business into words.
If you have any questions, please email me at rachel@realcommunication.co.uk.
FAQs
Do I have to pay the £99 fee for every client?
No. The £99 is a one-off fee to become certified as a Message First partner, and start receiving affiliate fees for every client you recommend who purchases the system.
Will the prices rise at any point?
Yes! From October 2025, the cost of Message First will increase to £249, and the one-off certification fee will rise to £297.
How many clients do I have to refer?
There’s no minimum requirement – the more of your clients who purchase Message First, the more you earn!
If my clients need any support while they’re completing Message First, can they contact you?
Yes, absolutely. This is not intended to add any work to your plate – it’s designed to make your life easier. There are contact details within the system if your clients need any extra help. I’m also available for consultation sessions if they need additional strategy or copywriting.
I have another question!
Great – just email me at rachel@realcommunication.co.uk and I’ll get back to you!