Stop waiting months for clients to send their website content

Here’s how to transform your biggest project headache into your competitive edge

How often does this happen:

The wireframe’s perfect. Your client loves the design. Now you *just* need the content.

And yet... silence.

"We're still working on it."

Weeks turn into months. Your carefully planned timeline crumbles. Your beautiful design sits empty. And your invoice remains unpaid until the site is populated.

In desperation, your client tries ChatGPT. When the content finally arrives, it’s too long, sounds generic and completely misses the mark. 

(Yet another project you can’t use in your portfolio.)

You're not alone. Lack of content is the #1 bottleneck in web design.

Introducing Message First

A proven and powerful messaging framework that helps your clients confidently create compelling content in just a couple of hours
(and transforms their results from ChatGPT)

Are content delays derailing every project?

Your clients struggle with writing their website content because they're starting in the wrong place. They stare at blank pages trying to create catchy headings or replace boxes of lorem ipsum.

And it’s stressful – because they know the project can’t continue until they get it right.

Inevitably these days they turn to AI tools like ChatGPT, which might fulfil the word count – but even they know the results are lifeless and don’t do their business justice.

How Message First transforms your projects

For your business

  • Eliminate content-related project delays

  • Deliver websites that perform better and generate more client referrals

  • Position yourself as a strategic partner who cares about results, not just aesthetics

  • Add a valuable service offering that differentiates you from competitors

For your clients

  • They can write their website content in one focused afternoon (or even faster using AI) instead of weeks of stress and struggle

  • They know their messaging will truly reflect their business and convert site visitors into customers

  • They have all the prompts and background to produce AI content that sounds authentically like their business

  • They have complete clarity on their unique value to use across all their marketing

Here’s what your clients get

  • ✺ Your unique messaging roadmap

    A comprehensive guide to your entire sales messaging, bespoke to your business, customers and competitors – this is not just a template

  • ✺ Video masterclass

    Step-by-step guidance in 12 bite-sized videos to work through the complete, psychology-based messaging framework

  • ✺ 3x bonus videos

    So you know exactly where and how to use your messaging in the right places on your website copy and social posts

  • ✺ Content planning template

    A logical and structured framework that allows you to plug in your messaging and easily create social media posts

  • ✺ Competitor messaging analysis

    See at a glance how you can stand out what’s missing from your competitors’ marketing, and how you can stand out

  • ✺ Real-world examples

    Practical implementation tips and guidance, with stories from real companies who have successfully used this system to create transformational content

Message First investment

Early bird price: £179

⭐️⭐️⭐️⭐️⭐️

It’s hard to create any connection using AI content

Why? Because ChatGPT doesn’t know your business. Or your clients. Or your market. So it will guess! But your business deserves better. It needs a human foundation, so that:

→ Your ideal clients, employees and stakeholders perceive your organisation as more trustworthy – your brand feels real

→ They understand exactly what you do and why they should work with you

→ Your sales will increase, employees will love you and your business will grow

Are you a website designer facing a content roadblock?

If one of your biggest hurdles is getting good-quality, timely copy from your clients (that does your brand new site justice!), I work with web designers and agencies to license Message First for your use.


Send me an email at rachel@realcommunication.co.uk and we can have a chat about it.

Rachel sitting on the sand next to a log

Hi – I’m Rachel,

I’m a messaging strategist, communication consultant and copywriting mentor.

I’ve developed the Message First framework over 15 years of working with companies – from global brands to local charities – helping to put their business into words.

If you have any questions, please email me at rachel@realcommunication.co.uk.