Attract more clients. Inspire your team. Make an impact

Personable and engaging copy for brands who love people

You need more than words now to cut through

Real connection matters

In a world where attention spans are shrinking and expectations are soaring, Connection Copy makes the right people stop and listen.

In fact, it can transform your business, if:

You need to refresh your website, and have no idea how to give your brand an edge
You want to communicate something new (or exciting, or sensitive) that you need people to get on board with
You wish your latest pitch deck could highlight what’s truly great about your company (instead of just rehashing your About Us section from 2018)
You want to boost your engagement with content that builds credibility and actually connects with people (just like your competitors’ seems to do)
You want to engage and empower your amazing employees to connect with your purpose and make the difference you’re striving for

Hi – I’m Rachel

I’m a copywriter, communication specialist and brand messaging strategist. I help businesses tell their story, raise their profile, inspire their teams and, of course, attract brilliant customers.

I’m also the creator of Connection Copy©, a proven framework to engage your audience by adding purpose and vitality to your writing.

Want to make a real connection?

Connection Copy is a personable, human and compelling way of connecting with your employees, communities and absolute ideal clients.

You can apply it to any type of communication to build and strengthen relationships. It cuts through the noise, captures your reader immediately and sparks meaningful conversations with the people who matter.

And yes, it works in every sector (and particularly transforms corporate writing)!

Strengthen your reputation as a people-led brand

The companies I love working with put people at the centre of everything they do. You have a genuine interest in connecting with your employees, building relationships with your clients and making a difference in your world.

Ready to find your voice and connect with the people who matter?

Book a call

A few clients

When your copy connects with your audience

Attract more and better clients

Stand out in a crowded market

Cement your reputation as a people-led brand

Inspire and empower your team

Increase sign-ups, sales or donations

Boost engagement and build credibility

Copywriting and messaging services

Connection copywriting services

Want to build a brand that people believe in? Or strengthen and share your people-focused culture? Connection Copy captivates your audience, drives engagement, and connects with the people who matter.

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Strategic brand messaging

Build real relationships, create a platform of trust and start conversations with the right people with a compelling core narrative that provides the foundation for all your content.

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Connection Copy workshops

Want to help your team write engaging, on-brand copy? Write With Confidence – Connection Copy for Corporates, is tailored to the content you write regularly.

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Are you a freelance copywriter?

Ever feel like you’re winging it a bit? Copy mentoring can be a lifeline if you:

Would love to start working as a freelance copywriter and don’t know where to start
Are already writing content in your role and have SO MANY QUESTIONS
Want a strategy for growing your copywriting business and finding better clients

Read about copy mentoring

Hi - I’m Rachel Barker

I’m a freelance copywriter and founder of the Connection Copy® framework. For 14 years I’ve been helping people-led brands and entrepreneurs to connect with their audience and spark meaningful conversation.

So when you’re ready to create a website that clients do want to read, a pitch deck that investors can’t wait to say YES to, and employee comms that genuinely inspire and engage, I’d love to help you.

Don’t sound like everyone else. Be you. Be memorable. Make an impact.