Tips for writing Connection Copy and working with a copywriter
Working with a copywriter
Wondering whether a copywriter can help your business? This short video shares the main reasons clients get in touch, and how I work with them.
One of the most common questions I get asked is ‘Can you work your magic on our website?’ The answer is usually, ‘Yes, I’d love to!’ IF you already have a solid messaging strategy. Otherwise, that’s where we’ll start.
Connection Copy is the most personable and powerful way to connect with any audience. Here’s how to write it in a way to attract more clients, raise your profile, engage your employees and make an impact.
If you find yourself thinking, ‘I just can’t find the time to finish off this website copy.' Or, ‘I know exactly what to write, but I'm SO busy I haven't got time to start.' It might not be a copywriter you need. You don't hire a copywriter to save you time. You hire a copywriter because they have the expertise to write copy that makes your clients say YES.
Writing connection copy
If you’re struggling to write the About page on your website, here’s how to do it. (And yes it is all about you!)
Connection Copy is the most personable and powerful way to connect with any audience. Here’s how to write it in a way to attract more clients, raise your profile, engage your employees and make an impact.
One of the hardest questions to answer in business can be: ‘So tell me, what makes your brand unique?'
And it’s one that crops up in most copywriter briefing sessions.
Transform your content, boost your engagement and make sure the hours of effort you put into your marketing are moving you in the right direction.
What’s a sales funnel? If you’re looking to grow your business online, yet the mere mention of sales funnels makes your eyes glaze over, here’s all you need to know. It’s a super simple explanation.
If you want to want to communicate sensitively, offer genuine support and strengthen your brand during a crisis, you follow exactly the same rules as before.
So you finally launched your new website. You’re happy with the copy (not a single typo). You have cookies and GDPR and all the techy stuff in place. And…crickets. Absolutely nobody is getting in touch.
Copywriter resources
Got a sales call with your dream client? How do you make sure you absolutely nail the conversation, to the point where they offer you a contract on the spot?
Connection Copy is the most personable and powerful way to connect with any audience. Here’s how to write it in a way to attract more clients, raise your profile, engage your employees and make an impact.
I haven’t met a single copywriter who loves writing their own website copy. Or puts their own blogs at the top of their to-do list. If your own marketing is ALWAYS rooted at the bottom of your to-do list, try this.
Going through a copywriting quiet spell? Here’s how I turned things around, with practical tips for you to create a stronger connection with the best type of clients, refill your pipeline and get your confidence back (with no manifesting in sight!)
Have you tried every tip, trick and indispensable business hack going, and can’t work out why none of them have worked? Why not try something different.
Want to create a brand that people believe in?
Connect The Dots contains bite-sized tips, thoughts and inspiration for writing Connection Copy for your brand. I send it once a month.
