It all starts with your message
Can you explain exactly what your business offers? In a way that immediately evokes interest and curiosity with the right people? And sounds completely different from what your competitor is saying?
How about when prospective clients are hesitant. Can you answer their questions (before they even ask them)? Do you know what language to use to make your offer as compelling as possible?
Can you rely on your team to do the same?
Before writing any copy, you need a messaging strategy. This is where we figure out how best to communicate who you are and what you do. (Which is surprisingly hard when you’re deep in the trenches and KNOW your brand is great, but can’t quite put it into words.)
The right messaging has the power to cut through the noise, attract the best customers and inspire your team to make an impact.
It’s likely your messaging is unclear if you:
Struggle with low engagement, either with employees or prospects (or both!) or realise nobody’s reading your content
Find it hard to consistently create meaningful, compelling content
Offer technical or complex products which you find hard to put into words
Have multiple people writing for your brand across different teams (resulting in a confusing mix of voices)
Messaging strategy for every business
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Messaging strategy
In a high-level strategy workshop with you and your team, we go through a proven 5-step framework to uncover your core narrative.
What are you currently saying and why isn’t it working? How do your competitors present their business and what space can we occupy? What do your customers say about you, and how do they talk?
Your strategy feeds into a practical messaging roadmap, with clear guidelines and real content to fuel the most compelling and authentic marketing. -
Message First
For smaller businesses, coaches, consultants and personal brands, Message First is a powerful messaging framework that makes it really easy to create meaningful, authentic content for your brand.
Using a proven, psychology-based system and a series of bite-sized videos (with examples and templates), you create a complete messaging roadmap that’s unique to your business.
From there, it’s super easy to write any type of sales copy that gets engagement AND results, from social media posts to website updates. Or you can upload your roadmap to AI for dramatically better results than you’re currently getting.
The impact of strong brand messaging?
‘‘I’ve been reading and re-reading your messaging report. It’s sublime. Your explanation of the value we offer is fantastic. And the competitor positioning section was really very nice. Thank you very much for what we consider to be a really high-quality, meaningful piece of work.
You’ve really nailed a concise definition about our audience […] with a precision of thought that really reflects what our prospects do feel and the language that they understand.”
Tim Cummings, Marketing Films.