Attract better clients, inspire your team and
get ready to make an impact
When you’re…
Not attracting the right clients (or any clients!) because they don’t understand the value you offer
Communicating something new, complex, exciting or sensitive that you need people to get on board with
Wondering why employees aren’t engaging and clients aren’t clicking…
Connection Copy will make the biggest difference
Bland and uninspiring copy costs your business money – because it’s really hard for your audience to engage with. We value connection over everything, and crave authenticity from the brands we work with.
Connection Copy® is the easiest way to engage your people. Based on a solid messaging framework, it’s a personable, human and compelling way of connecting with your employees, communities and absolute ideal clients.
It helps you tell your story, raise your profile, inspire your team and win new business.
Is this you?
If you don’t have a dedicated copywriter, your content is probably spread across marketing, HR and support teams. Nobody’s an expert and everyone chips in, which results in an interesting combination of messages (and a variety of voices!) across your corporate and internal comms.
You’re looking for someone to inject clarity and consistency into your marketing. A communication specialist to help you develop strong, meaningful copy, define an engaging tone of voice, and write words your people actually want to read.
The companies I LOVE working with put people at the centre of everything they do. You have a genuine interest in connecting with your employees and building relationships with your clients, and know that super clear, personable content creates that natural connection.
If that’s you, I’d love to chat further!
What are you looking for?
Connection Copywriting services
Want to build a brand that people believe in? Looking to strengthen and demonstrate your people-focused culture? Connection Copy captivates your audience, drives engagement, and connects with the people who matter.
Brand messaging and tone of voice
When you nail your messaging and craft the most compelling tone of voice, it naturally creates a platform of trust – helping you easily build relationships and start conversations with the right people.
Want to help your team write compelling, on-brand copy? My signature workshop, Write With Confidence – Connection Copy for Corporates, is tailored to the content you write regularly, showing you how to make your copy as engaging as possible.
Hi - I’m Rachel Barker
I’m a freelance professional copywriter based near Bristol, UK, and founder of the Connection Copy® framework. For over 13 years I’ve been helping people-led brands and entrepreneurs to connect with their audience and spark meaningful conversation.
Why? Because more than ever, the world is looking for connection. Connection Copy helps you to throw off the corporate comfort blanket and write the clearest, most engaging copy that connects with the right people.
So when you’re ready to create a website that clients do want to read, a pitch deck that investors can’t wait to say YES to, and employee comms that genuinely inspire and engage, I’d love to help you. More about me...
The impact of Connection Copy
Successful companies need loyal customers. And great brands need happy employees. Both rely on you creating a strong connection with your audience.
I founded Real Communication because I believe that’s the language we relate to. Connection Copy adds life and vitality to your writing. Crucially, it also builds trust – making people want to work with you. This video says it all.