Website and sales copywriting


Messaging and tone of voice


Internal comms


Copywriting courses

Content not getting much engagement? Or don’t feel like your messaging reflects what you offer? It takes time, experience and a bit of creativity to produce clear and compelling copy that strikes a chord with the people who matter.

When you get it right, it lights up your marketing and creates real relationships.

What does that mean in real terms? Loyal clients, happy employees and more sales.

 
 

Is this you?

  • You know it’s one of the most important elements of your marketing, but you don’t have the expertise in-house to write consistently high-quality, compelling copy

  • Building relationships with your teams, clients and communities is an integral part of your success and you want to create a brand they genuinely believe in

  • You’re ready to define clear, strong messages that set you apart from your competition and help you make an impact

 
 

How we can work together

 
 

"I loved working with Rachel – she is so thorough and thoughtful with her feedback, she really takes the time to understand your business and your brand, and she has a ton of copywriting experience which we should all tap into! 

I'd definitely work with Rachel again and recommend her to my clients."


When your audience feels a connection with your brand…

→ Your ideal clients, employees and stakeholders perceive your organisation as more trustworthy – your brand feels real

→ They understand exactly what you do and why they should work with you

→ Your sales will increase, employees will love you and your business will grow


Rachel has a phenomenal connection with words. Her copywriting goes far beyond any other copywriter I have worked with. She understands your business, your ideal client and tone of voice which truly fits with your brand.

I would thoroughly recommend Rachel whether it’s writing copy for your brochure or website.
— Vicki Gray - Blumango Creative

Rachel Barker, Bristol Copywriter on the phone, Real Communication

Who do you write for?

I’ve written for more than 150 businesses, and the topics of property, health, tech, travel and financial services have come up most often for corporate businesses.

I’ve also written for many small businesses in the realms of personal development, lifestyle, design, children and wellbeing.

If your industry isn’t mentioned here, don’t worry! I go through a watertight briefing process with every client that I’ve refined over 13+ years. It helps me understand everything about your business, brand and audience so I can translate your voice onto the page.

What types of copy do you write?

I’ve written every type of copy you can imagine in my life as a copywriter. I now specialise in the forms I enjoy the most, which are website and sales copy, as well as internal comms. This includes

websites | sales pages | brochures | email sequences | cold emails | animation scripts | internal comms | pitch decks | policies and procedures