A workshop for corporates and SMEs
This popular in-house or online half-day workshop helps your team to write engaging, on-brand copy more confidently and consistently.
It's based on the content you write on a regular basis, and is particularly useful for the non-copywriters in your team (often in marketing, HR, customer service and admin) who write on behalf of your brand, and want to present the best impression of the company.
You might be working on:
✅ Internal comms, newsletters, change management
✅ Client or stakeholder comms
✅ Pitches and presentations
✅ Website and brochure updates
✅ Reports and technical documents
✅ Customer service updates
In your Write With Confidence workshop you’ll discover how to:
Write about complex topics in clear, straightforward language
Create compelling copy and content consistent with your company’s brand voice
Engage a reader by applying Connection Copy techniques to content that still needs to resonate with a professional audience
Adjust your tone for different audiences and media
Recognise and pull out the most important messages
Make your content as engaging as possible to encourage the best response
Edit for style and clarity, eliminating waffle and corporate clichés
Present and format your content consistently across different writers and materials
It’s a practical and interactive workshop, so while we cover the foundations of good business writing, we also look specifically at your own examples of content to make them as engaging and consistent as possible.
By the end of the workshop, you’ll find it easier to write copy that your audience wants to engage with, and that presents your brand in the best possible light.
Your investment for a half-day workshop for up to 8 people is £1795 online, or £2195 at your offices. This includes a 1-2-1 follow-up for each participant.
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