Copy mentoring and resources
Copywriters! Ever feel like you’re winging it a bit? Or wonder how other copywriters manage to find all the best clients?
Copywriting’s one of the best jobs in the world, but who do you ask when you get stuck, or you don’t know what to charge?
Someone who’s been doing it for 13 years, has gone through exactly the same stresses, and now helps copywriters just like you!
121 mentoring for copywriters
Copy mentoring can be a lifeline if you:
Would love to start working as a freelance copywriter and don’t know where to start
Are already writing content in your role (either in-house or for your own clients) and have SO MANY QUESTIONS
Have been a copywriter for a while and now need a strategy for growing your business and finding better clients
This is a space where you can ask anything you like, whether it’s related to business or copy, and someone (me!) can help you figure it all out.
Some copywriters have a one-off hour-long session. Some people choose a block of eight sessions, then add ongoing ad-hoc support. You can choose exactly what we cover (I’ll even provide a list of options if you’re stuck). If you’re local to Bristol, we can meet up in person, otherwise we’re on Zoom.
What are you stuck on?
These are the kinds of questions other copywriters have asked:
How much should I charge? (Okay, every single copywriter’s asked that one)
How do I find bigger and better clients? Also, how do I find any clients?
Should I niche by sector? Or copy type? Or anything?!
How do I analyse a client’s tone of voice?
What kind of questions should I ask in a briefing?
What’s the best way to write an about page?
Do I need a proposal and contract template? Can I use yours?
Should I charge up front?
That’s a small sample – we can work on whatever will help you to feel more confident in your role, find brilliant clients you’d love to work with, and put the best systems and processes in place.
Copy mentoring investment
1 hour power mentoring session £195
4 hours (in blocks of 1 or 2 hours) £500
8 hours (in blocks of 1 or 2 hours) £800
“I was looking for a copywriting mentor to help me improve my skills, and overcome some of the doubts and uncertainties that crop up when you’re freelance. I found myself becoming paralysed in writing certain styles of copy (such as websites), and wondering what was the ‘right’ way to phrase things, or the ‘best’ way to showcase a business.
Rachel has given me valuable insights into how to run my business, including pricing structures, onboarding clients and essential questions for discovery calls. She has also taught me technical skills in copywriting and now I have more confidence in writing websites, and asking probing questions to get to the heart of a client’s request.
Rachel has been a joy to work with. She’s very encouraging and generous with her knowledge and skills. I feel much more confident as a freelance copywriter and I feel more in control of my workload.
If you’re looking for a bit of support and guidance in your freelance journey, I can highly recommend Rachel.”
How it works…
1. Book an initial chat or send me an email to find out more
2. Choose your sessions and book your time
3. Send me a list of topics you’d like to cover (or choose from my list!) and we’ll discuss how to best structure the session(s)
4. Bring all your questions and come out full of ideas, confidence and a renewed enthusiasm for your role!
Looking for templates?
Discovery Call Script
Do you find yourself floundering on discovery calls? Fed up of prospects questioning your prices or ghosting you completely?
Your discovery call is the most important part of your sales process. If you’re throwing off nervous vibes or forgetting to mention crucial elements, you’re not giving future clients the confidence or the information they need to say YES!
Once you’ve got a proven structure and real prompts, you can make the strongest connection right from the start and secure even better clients (who are so invested they barely even look at your price).
This easy-to-follow, flexible script helps you confidently guide potential clients through a compelling (and non-salesy!) discovery call, so they quickly realise YOU are the copywriter they need on their team.
No more stressful calls, awkward silences and missed opportunities, and lots more ideal clients and brilliant copywriting projects.
Oh, and it also shows you exactly how to deal with tricky questions about price.
Here’s what you get:
Two short videos showing you the best ways to approach your discovery call
Tips for avoiding the most common mistakes copywriters make
Your own easy-to-use and flexible script with clear sections for each type of project
Guidance for how to respond to tricky questions
Sound useful? It’s currently £29.
Copywriting Briefing Template
Are you making the same mistake that 98% of freelance copywriters make on their client brief?
Maybe?! It’s probably making your job a million times harder.
In fact, in the 2023 ProCopywriters Survey, 57% of copywriters said the hardest thing about working with clients is having inaccurate or limited briefs.
So let’s fix that.
This copywriting briefing template is the perfect tool to guide you through a successful briefing session with your next client. It contains all the questions you need to ask for different projects, and guidance on how to dig more deeply into the answers that matter. It really does make it easy to uncover the most meaningful messaging and identify the best tone of voice.
I’ve developed this template over the last 13+ years as a copywriter and it’s my most useful resource! It will generate much stronger results for your clients, while also making it SO much easier for you to write powerfully engaging copy.
Here’s what you get:
Short video with the top 5 tips for any successful client brief
Template with video walkthrough explaining how to customise each step
Your own easy-to-use template with clear sections for each type of project
Your own Google form so you can quickly fill in your client’s responses
Interested? It’s currently £29.
Who am I?
Hi – I’m Rachel! I set up my freelance copywriting business in 2010.
Since then, I’ve written for hundreds of businesses – from global brands to local entrepreneurs – and have encountered pretty much every stressful scenario you might be facing as a freelance copywriter!
But once I’d figured out how much to charge, how to find the best clients, how to niche, how to pitch my services – and a million other things, I’ve been fully booked for a long time, and have a strong pipeline of brilliant clients.
Now I help other copywriters to do the same!
“As an ex-teacher, I know a great mentor when I see one! Rachel understates the transformation that she brings. For me the best thing is the personal attention and guidance she provides – I’m looking forward to implementing all of the action very soon!”