Inspire and engage your employees
Internal comms copy for people-led businesses
Are you…
Launching new policies, procedures and frameworks that you want to encourage your team to get on board with?
Looking to strengthen your people-focused culture to improve engagement and productivity?
Going through a period of change and introducing new roles or expectations?
An engaged team = happier employees, increased productivity, and higher revenues
Professionally crafted copy isn’t only for external marketing. Personable and human copy across all your internal comms and policies helps to create a brand that your employees can truly believe in.
I work with internal comms and HR teams to write copy that:
→ Demonstrates and strengthens your people-led culture with engaging copy across every touch point
→ Improves engagement and compliance with otherwise dry subjects
→ Creates an internal brand that shows employees how much you respect and value their time
Copy includes rewriting policies and procedures in plain English, video and animation scripts, user guides, frameworks and intranet copy.
"I love the new copy that Rachel has recently done for us. It really does reflect our branding and messaging in a way that I could never have done myself. Having great copy gives me greater confidence in our communications. It also helps us to engage with our audience in a much more genuine and meaningful way."
Connection Copy for internal comms - a current client
“Our 600+ colleagues are the cornerstone of everything we do. Driven by a clear purpose, our focus is on creating the right working environment and a culture of accountability, empowerment and support.”
Property developer, St. Modwen, knew that their suite of internal policies and procedures didn’t reflect their forward-looking, people-focused brand, and asked me to review and rewrite them in plain English. Having already written the copy for two of their key websites, I was familiar with their strong brand and approachable tone of voice. I applied the same tone to the policies to increase their user-friendliness and ultimately boost compliance, while the content remained legally watertight.
To discuss how this could work in your company, please get in touch for a chat.
“Rachel is undoubtedly a master of her craft. I have commissioned a number of projects - all of which have been exceptional and exceeded my expectations.”