If someone receives 200+ emails a day, why would they choose to read yours? Industry open rates average 15-25%. Here’s how my monthly newsletter achieves open rates of 50-60%.
Read MoreEver noticed that most copywriter websites are identical? How can you stand out to the best kind of clients if you sound the same as everyone else? Here’s some wording to avoid in the first instance.
Read MoreIf you’re early in your copywriting career, don’t feel you need reams of samples or prestigious clients in your back pocket. I rarely look at portfolios – here’s what’s much more important.
Read MoreHow you can encourage useful feedback from copywriting clients and explain how you’ll approach edits and revisions within the scope of a project.
Read MoreIf you're a freelancer, don't confuse your personal why with your commercial why! Here’s how to create a meaningful why that gives prospective clients a reason to choose you.
Read MoreThis post has a few short videos explaining how I work, why I might be a good fit for you, and how to take the next steps.
Read MoreWondering whether a copywriter can help your business? This short video shares the main reasons clients get in touch, and how I work with them.
Read MoreOne of the most common questions I get asked is ‘Can you work your magic on our website?’ The answer is usually, ‘Yes, I’d love to!’ IF you already have a solid messaging strategy. Otherwise, that’s where we’ll start.
Read MoreGot a sales call with your dream client? How do you make sure you absolutely nail the conversation, to the point where they offer you a contract on the spot?
Read MoreIf you’re struggling to write the About page on your website, here’s how to do it. (And yes it is all about you!)
Read MoreThis is the most personable and powerful way to connect with any audience
Read MoreI haven’t met a single copywriter who loves writing their own website copy. Or puts their own blogs at the top of their to-do list. If your own marketing is ALWAYS rooted at the bottom of your to-do list, try this.
Read MoreIf you find yourself thinking, ‘I just can’t find the time to finish off this website copy.' Or, ‘I know exactly what to write, but I'm SO busy I haven't got time to start.' It might not be a copywriter you need.
Read MoreOne of the hardest questions to answer in business can be: ‘So tell me, what makes your brand unique?'
And it’s one that crops up in most copywriter briefing sessions.
Read MoreGoing through a quiet spell? Here’s how I turned things around, with practical tips for you to create a stronger connection with the best type of clients, refill your pipeline and get your confidence back (with no manifesting in sight!)
Read MoreHave you tried every tip, trick and indispensable business hack going, and can’t work out why none of them have worked? Why not try something different.
Read MoreHow to make sure the hours of effort you put into your content are moving you in the right direction.
Read MoreIf you’re looking to grow your business online, yet the mere mention of sales funnels makes your eyes glaze over, here’s all you need to know.
Read MoreIf you want to want to communicate sensitively, offer genuine support and strengthen your brand during a crisis, you follow exactly the same rules as before.
Read MoreSo you finally launched your new website. You’re happy with the copy (not a single typo). You have cookies and GDPR and all the techy stuff in place. And…crickets. Absolutely nobody is getting in touch.